Tapp is a visual storyteller for the digital age. In short: he’s
the MacGyver of storytelling
seeks out challenges of all sorts and is driven by results. During
his last six years in the television and film industry he has worked
as a camera assistant on national commercials and feature films, shot for Ralph Lauren and American Express, and edited shows for the History Channel.
also specializes in creating content. He has created mini documentaries for TIMEMagazine,
launched successful web shows, and developed numerous TV pilots. He
helps businesses and individuals get their messages out to their
target audience through the most effective channels. He understands
how to create and distribute shareable content for this constantly
shifting media landscape, having created a transmediaproject
before the buzzword started popping up in magazines and tech blogs.
His original videos have been featured on large Internet portals such
as Gawker, Gizmodo, Neatorama, and Mental_Floss. No matter the
challenge, Michael will find a way to hit the target.
Michael isn't working he is either playing his guitar or he is searching
for the best crumb cake in New York City.
click the second box below to watch Michael's latest reel. Thank you
for your time.
That’s the “Sun Triangle,” by Athelstan Spilhaus, in front of the McGraw Hill building within Rockefeller Center. The Sun Triangle demonstrates the relationship between the sun and earth at the solstices, with each “leg,” or side, of the sculpture pointing to the sun’s position at solar noon in New York at the solstices.
Manhattanhenge happens in the burrough of Manhattan twice a year. The Sun sets parallel to all of the streets above 14th in Manhattan. Neil deGrasse Tyson explains the phenomenon in this video: www.sciencefriday.com/videos/watch/10222 .
On Easter Sunday the city shuts down part of 5th avenue for the Easter Parade. No obnoxious vendors and halal, people just strut down 5th avenue in their Sunday best.
I spotted this man from a distance and I knew he would be a great subject. He knew exactly what to do and I didn’t have to direct him at all. I wanted to find out more about him but he went off to start posing for shots with children and other people. He actually reached out to people to get them in photos with him. He’s actually a pretty joyful guy.
I met Mark during his lunch break at the park. He’s a retired engineer and today he was volunteering at the Jehovah’s Witness headquarters in Brooklyn. Mark told me that he is 66 years old, but I think he is still full of youthful energy. He was happy to pose for a picture and was comfortable staring down a lens.
Mark explained to me the basic beliefs behind Jehoave’s Witnesses after I snapped off a few frames. I come from a Methodist upbringing and the JV belief system varies greatly from Methodism. Jehoave’s Witnesses do not believe in heaven and hell. From what I understand the chosen spirits will be reincarnated into a future heaven on earth after the apocalypse. Mark’s energy was very positive and optimistic. I am thankful that I had the chance to talk with him and learn a little bit.
I want to reach a point where the photography is pure instinct so I can just focus on getting an authentic expression out of a stranger. That’s tough to do with a small depth of field. I am going to try and find backgrounds that are really far away from the subject and stop down on the iris.